Masters of Scale - Innovating beyond investor doubts (The Flex Company's Lauren Wang) | Masters of Scale
The speaker recounts the skepticism faced from investors prior to launching their product in Walmart. Investors doubted the mainstream appeal of the period disc, despite its success in other major retailers like Target and CVS. They believed the product was too niche or innovative for the average American woman, often citing personal anecdotes such as their wives' disinterest as evidence. The speaker counters this by emphasizing that these personal opinions do not reflect the broader target demographic. They also highlight a common underestimation of women's willingness to adopt new products, suggesting that the success in Walmart is a testament to the product's broader appeal and acceptance.
Key Points:
- Investors doubted the mainstream potential of the period disc, labeling it as niche or too innovative.
- Success in Target and CVS was not initially seen as indicative of broader appeal.
- Personal anecdotes from investors were used to argue against the product's potential.
- The speaker argues that these personal opinions do not represent the target demographic.
- The product's launch in Walmart demonstrates its acceptance and potential in mainstream markets.