Justin Lalonde - Better Long-Term Reach on Instagram Reels or Tiktok?
The speaker shares their personal experience with video performance on TikTok and Instagram Reels. On TikTok, videos tend to gain a lot of views quickly, typically within the first 24 hours, characterized by a sharp increase in views followed by a rapid decline. This suggests that TikTok videos have a short-lived reach. In contrast, Instagram Reels can continue to gain traction over a longer period. The speaker recounts an experience where an Instagram Reel, initially performing better than average in the first 24 hours, continued to accumulate views over two and a half months, eventually reaching over a million views. This indicates that Instagram Reels may have a more sustained growth in viewership compared to TikTok.
Key Points:
- TikTok videos often experience a rapid increase in views within the first 24 hours, followed by a quick decline.
- Instagram Reels can continue to gain views over a longer period, potentially leading to sustained growth.
- A personal example showed an Instagram Reel reaching over a million views over two and a half months.
- TikTok's viewership pattern suggests a short-lived reach, while Instagram Reels may offer prolonged engagement.
- Understanding these patterns can help creators strategize their content distribution on each platform.