Justin Lalonde - Why Combining Organic Growth and Paid Ads Boosts E-Commerce Profits
The discussion highlights that the most successful e-commerce businesses are those that manage to grow both organically and through paid advertising. This dual approach allows them to maximize their reach and profitability. Organic growth is emphasized as a crucial component because it compounds over time, providing long-term benefits. Platforms like Instagram are particularly noted for their effectiveness in organic marketing, especially with features like Reels, which are becoming more advantageous than TikTok due to the longevity of content visibility. This strategy of combining organic content with paid ads creates a synergistic effect, where each method enhances the other, leading to greater overall success.
Key Points:
- Combining organic growth with paid ads leads to higher profitability in e-commerce.
- Organic content, especially on platforms like Instagram, compounds over time, offering long-term benefits.
- Instagram Reels are becoming more effective than TikTok for organic reach due to longer content lifespan.
- A dual approach of organic and paid marketing creates a synergistic effect, enhancing overall business growth.
- Successful businesses leverage both marketing strategies simultaneously for maximum impact.