The speaker in the video highlights the significant advantages of focusing on organic growth and building a strong brand identity rather than relying solely on paid advertisements. This approach is not limited to e-commerce brands but is applicable to various types of businesses, including agencies. By achieving organic growth and incorporating sponsors and features into your content, businesses can offset costs related to team and time, making it a highly profitable marketing strategy. Although organic growth may not be as scalable as paid ads, it provides a substantial asset in terms of brand power. This strategy helps businesses connect with their audience on a personal level, as people begin to identify with the brand's mission and vision, enhancing brand loyalty and recognition.