Justin Lalonde - Is Your Product Good Enough to Sell Itself? Here’s the Test
The speaker discusses the concept of whether a product should be able to market itself or if significant marketing efforts are required to attract customers. They argue that a good product should ideally be its own marketing tool, but acknowledge that this isn't always the case. For instance, in the crowded field of email and ads marketing agencies for e-commerce businesses, simply advertising services like running Facebook ads may attract clients, but not necessarily high-quality or profitable ones. The speaker shares personal experience, noting that while they can attract clients through basic ads, these clients are often low-quality. To attract higher-quality clients and achieve sustainable growth, more strategic and targeted marketing efforts are necessary.
Key Points:
- A good product should ideally market itself, but this isn't always feasible.
- In competitive markets, like e-commerce marketing agencies, basic ads may attract clients but not high-quality ones.
- Personal experience shows that while basic ads can attract clients, they often result in low profitability.
- Higher-quality clients require more strategic and targeted marketing efforts.
- Sustainable growth in competitive fields demands more than just basic advertising.