Digestly

Apr 15, 2025

Boost Your Marketing with AI & Exclusive Book Deals πŸ“šβœ¨

Marketing
GaryVee: The video discusses the promotion of a book titled "Shoveling Shit," offering various packages for purchase, including unique experiences with the authors and Gary Vaynerchuk.
GaryVee: The video discusses the launch of a book titled 'Shoveling,' which is a tribute to entrepreneurship, and introduces various book packages with added value for buyers.
Think Media: The video discusses new AI tools in DaVinci Resolve 20 that enhance video editing efficiency for content creators.

GaryVee - WE'RE BACK LIVE for an iconic book!

The video features a promotional event for the book "Shoveling Shit," authored by Mike and Cass Lazaro. The book is marketed as a valuable resource for entrepreneurs, containing 50 cheat codes and insights from successful business ventures. The event offers several packages, including a $600 'dig in' package that includes a 30-minute one-on-one Zoom session and a four-week office hour series with the authors. Additionally, there are higher-tier packages offering exclusive dinners and events with Gary Vaynerchuk and the authors. The book is positioned as a must-read for entrepreneurs, with endorsements highlighting its practical advice and the authors' successful track record, including selling a company for $725 million. The event emphasizes the value of networking and learning from experienced entrepreneurs, with the book serving as a guide to avoid common business mistakes and succeed in entrepreneurship.

Key Points:

  • The book 'Shoveling Shit' offers practical insights and 50 cheat codes for entrepreneurs.
  • A $600 package includes a 30-minute Zoom session and four-week office hours with the authors.
  • Higher-tier packages offer exclusive dinners and events with Gary Vaynerchuk.
  • The authors have a successful track record, including selling a company for $725 million.
  • The book is recommended for entrepreneurs to learn from past mistakes and gain valuable business insights.

Details:

1. 🌟 Reconnecting with Harland: A Walk Down Memory Lane

  • Harland boasts millions of followers, showcasing his vast social media influence and reach across diverse audiences.
  • He not only impacts children but extends his support to parents, indicating a comprehensive approach to audience engagement.
  • The speaker has maintained a relationship with Harland since their teenage years, underscoring a deep, longstanding personal and professional connection.
  • Harland's work being syndicated at UWire signifies its impactful nature and wide distribution, enhancing his credibility and visibility.

2. πŸ“£ Event Announcements and Shoutouts

  • Recognize attendees for purchasing tickets, emphasizing their critical role in the event's success.
  • Spotlight individuals, like Harlon, to foster community spirit and encourage ongoing engagement and participation.
  • Encourage parents to attend presentations by experienced speakers, particularly those with college-going children, to gain valuable parenting insights.

3. 🀝 Networking with Matt and the Power of Investment

3.1. Networking Strategies Inspired by Matt

3.2. Investment Insights from Matt's Success

4. 🏒 Entrepreneurial Beginnings and Co-working Hustle

  • Facing financial constraints, the team couldn't afford rent after moving from Buddy Media's conference room.
  • They strategically negotiated a barter deal with Sunshine Suites, a co-working space, to solve this challenge.
  • By exchanging marketing services, they secured access to a makeshift office space, avoiding rental expenses.
  • This innovative solution enabled continued operations and business growth without financial strain.
  • The barter deal exemplifies resourceful problem-solving in entrepreneurship, demonstrating adaptability and negotiation skills.

5. πŸ“š Shoveling Shit Book Promotion and Entrepreneurial Insights

5.1. Book Promotion Strategies

5.2. Entrepreneurial Insights

6. πŸ’‘ Value of the Dig-in Package and Masterclass Offer

  • Participants can purchase a dig-in package for approximately $600, which includes 20 books.
  • Buyers of the package receive a 30-minute one-on-one Zoom session with successful entrepreneurs who sold a company for $725 million.
  • The package also includes a one-hour group office session each week for four weeks.
  • The entrepreneurs have invested in successful businesses like Liquid Death, adding value to their guidance.
  • This offer is positioned as significantly undervalued, considering the expertise and success of the entrepreneurs involved.

7. πŸŽ‰ Special Packages and Exclusive Offers

  • The 'digin package' is priced at $600, offering a compelling value proposition for immediate purchase, with only 16 packages remaining, indicating high demand and limited availability.
  • The New York City party package is available for $1,200, targeting clients interested in attending exclusive events.
  • A premium lunch package is offered at $4,500, appealing to upscale clientele seeking high-end experiences.
  • An exclusive dinner package with the host, priced at $9,000, caters to high-value customers desiring personal interaction and exclusivity.

8. ✨ Gary's Entrepreneurial Wisdom and Networking Opportunities

  • Gary's book includes 50 cheat codes for business success, reflecting lessons learned from his entrepreneurial journey, providing actionable strategies for entrepreneurs.
  • The Fly Fish Club event, a highlight of the year, offers exclusive networking opportunities, underlining the importance of building connections in business.
  • Gary's personal assistance in securing big corporate clients showcases a direct support strategy, demonstrating his commitment to helping others achieve business growth.
  • Past attendees of the Fly Fish Club event have secured partnerships and new business deals, illustrating the event's effectiveness in facilitating valuable connections.

9. πŸŽ“ Lessons from Mistakes and Building a Business

  • The importance of content creation lies not in immediate sales but in its potential for repurposing to reach broader audiences.
  • Utilizing live social shopping platforms like Whatnot or TikTok Shop is strategic for engaging audiences during live events and for creating content that can be repurposed for future promotions.
  • AI advancements are set to enhance content repurposing efficiency, allowing businesses to target and engage specific audiences more effectively.
  • Long-term strategies like content clipping and targeted ads can significantly boost product sales beyond initial live event engagements.

10. 🎭 Creative Traditions and Company Culture

  • The New York Stock Exchange event is a prime networking opportunity, featuring New York's most successful entrepreneurs and top venture capitalists.
  • Attendees can join the event by purchasing a specific package that includes books and the event ticket, reflecting a strategic approach to networking.
  • Such events are invaluable for entrepreneurs seeking direct engagement with influential business figures, enhancing company culture.
  • Participation in these gatherings can significantly impact creative traditions within a company by fostering new ideas and collaborations.

11. πŸ’¬ Audience Interaction and Book Insights

  • The book introduces the 'Go Gauge,' a practical tool for aspiring entrepreneurs to assess business ideas using five key questions, providing a clear framework for idea viability assessment.
  • Entrepreneurs are advised to form teams with diverse skill sets by choosing co-founders with complementary rather than overlapping skills, illustrated by a successful company started by 'Miles' with a strategically chosen partner.
  • A testimonial highlights the successful partnership of 'Miles,' who selected a co-founder with different skills, emphasizing the impact of strategic partnerships on business success.
  • The importance of networking and strategic sales channels is emphasized, with advice to focus on direct sales and purchasing from the site to gain additional benefits, underlining the role of strategic sales in business growth.

12. πŸ“ˆ Investment Tips and Entrepreneurial Strategies

12.1. Unique Domain Name Acquisition

12.2. Learning from Mistakes

12.3. Entrepreneurial Opportunities

12.4. Costly Business Mistakes

12.5. Balancing Business and Personal Life

13. 🎈 Wrapping Up with Gratitude and Final Offers

13.1. Expressions of Gratitude

13.2. Event Engagement and Themes

13.3. Final Offers and Urgency

13.4. Access to Archived Content and Book Recommendation

14. πŸ™ Closing Remarks and Acknowledgements

14.1. Closing Remarks

14.2. Acknowledgements

GaryVee - LIVE on Youtube for an iconic book!

The video features a live event celebrating 'National Shovel Day' and the launch of a book titled 'Shoveling,' which is a love story to entrepreneurship. The hosts, including Gary Vee, discuss the significance of the book and its relevance to entrepreneurs. They emphasize the practical insights and 'cheat codes' for business success that the book offers, based on the authors' extensive experience in building and selling successful companies like Buddy Media. The discussion also highlights various book packages available for purchase, each offering different levels of engagement and value. These packages include access to exclusive content, masterclasses, and personal interactions with the authors. The event aims to promote the book and encourage entrepreneurs to leverage the insights shared within it to enhance their business strategies. The hosts stress the importance of practical business fundamentals, such as focusing on revenue and hiring the right people, as key takeaways from their entrepreneurial journey.

Key Points:

  • The book 'Shoveling' is a tribute to entrepreneurship, offering practical insights and 'cheat codes' for business success.
  • Various book packages are available, providing added value such as exclusive content, masterclasses, and personal interactions with the authors.
  • The authors emphasize the importance of practical business fundamentals like focusing on revenue and hiring the right people.
  • The event encourages entrepreneurs to use the insights from the book to improve their business strategies.
  • Gary Vee highlights the significance of staying grounded and focusing on what truly matters in business.

Details:

1. πŸŽ‰ Welcome to National Shovel Day!

  • The event is broadcast live from Hudson Yards at Vayner Media's office, signifying a prestigious and strategic location for the launch.
  • National Shovel Day is introduced as a new holiday, setting itself apart from traditional holidays like Christmas, Mother's Day, or Father's Day, by focusing on unique cultural or social themes.
  • Gary Vee, known for his significant influence in media and entrepreneurship, co-hosts the event, underscoring its potential impact and reach.
  • Cass Lazero co-hosts alongside Gary Vee, emphasizing the event's engagement strategy by featuring notable personalities to attract a diverse audience.
  • The holiday aims to create new traditions and cultural significance, with activities and celebrations designed to unite communities and encourage participation.

2. πŸ“š Launching 'Shoveling': A Love Story to Entrepreneurship

  • The launch of the book 'Shoveling' is envisioned as a potential annual event, underscoring its theme of entrepreneurship and celebrating the journey of entrepreneurs.
  • Key participants in the event included Gary Vee, who highlighted the significance of the book as a novel endeavor in his career, suggesting its potential impact on the entrepreneurial community.
  • Described as a 'love story to entrepreneurship,' the book is a tribute to the entrepreneurial spirit and the challenges faced by entrepreneurs.
  • The author holds the contributing entrepreneurs in high esteem, considering them among the best he has met, which reflects the quality and depth of the insights shared in the book.

3. 🀝 Gary Vee's Bond with Cass and Mike

  • Gary Vee promotes the National Shovel Day live stream on YouTube, urging followers to visit garyve.com/join, showing his commitment to community engagement.
  • He expresses a strong personal connection with Cass and Mike, likening them to family, which underscores the depth of their relationship beyond business terms.
  • Gary actively promotes 'Shoveling,' treating it as his own project, which highlights the book's entrepreneurial value and real-world business insights.
  • He advocates for purchasing multiple copies of 'Shoveling,' suggesting a strategy to spread its impact widely among entrepreneurs, demonstrating his belief in its importance.
  • The book is associated with the 'Crush It Blueprint,' implying its alignment with proven success strategies and credibility in the business world.
  • Gary's endorsement is both personal and passionate, reflecting genuine trust and belief in Cass and Mike's work, illustrating the role of authentic relationships in enhancing business endeavors.

4. πŸ’Ό The Journey of Building and Selling Businesses

  • Cass and Mike have been partners for 28 years, successfully balancing a business and personal relationship, which is crucial for long-term collaboration.
  • They launched their first venture, golf.com, in 1998 and successfully sold it to Time Warner, demonstrating early skill in capitalizing on digital media opportunities.
  • In 2007, they founded Buddy Media the day their daughter was born, reflecting their ability to manage significant personal and professional milestones simultaneously.
  • Buddy Media was sold to Salesforce for $745 million in under five years, exemplifying a rapid growth trajectory and effective exit strategy.
  • Despite offers exceeding $1 billion, they chose a strategic sale to Salesforce, highlighting their focus on long-term vision over immediate financial gain.
  • Cass and Mike have invested in over 100 entrepreneurs, indicating a robust commitment to fostering new businesses and sharing their expertise.
  • Their strategic partnerships include collaborations with industry leaders like Gary Vee, expanding their influence through ventures such as a pickleball team and Empathy Wines.
  • They authored a book with 50 'cheat codes' for entrepreneurs, a culmination of decades of experience, offering practical advice and strategies.
  • Cass's 'cheat codes' reflect over 30 years of business insights, shared regularly with new entrepreneurs to guide their growth and decision-making.
  • The collaborative writing process of their book, with Cass drafting and Mike refining, illustrates their joint effort in disseminating valuable business knowledge.

5. πŸ›  Crafting the Book 'Shoveling': Insights and Challenges

  • The book writing process was a collaborative effort, with one party leading in outlining and drafting initial content while both partners contributed significantly.
  • Significant challenges were encountered due to differences in writing and editing styles, such as managing dyslexia and differing communication preferences.
  • To overcome these challenges, the team developed strategies to align their styles and improve collaboration, demonstrating adaptability and teamwork.
  • The book's core aim is to offer practical advice for balancing business and personal life, particularly within family businesses, emphasizing the importance of relationship health.
  • Beyond the book, various packages like 'Founder’s Farm membership', entrepreneur toolkit, and master classes are offered, enhancing the book's value proposition.
  • These packages include strategic planning tools and office hours, which are practical resources designed to support business development and personal growth.

6. 🎁 Unveiling Exclusive Book Packages

  • A high-value package includes 40 books and a ticket to a major event at the New York Stock Exchange, with a total value of $8,000.
  • Another package, priced at $150, offers a Cassinike lunch and access to all previous offerings, providing good value for a lower price point.
  • The largest package requires purchasing 300 books, valued at $9,000, and includes an exclusive dinner at Flyfish Club with eight seats available, underscoring its exclusivity and premium experience.
  • Highlighting the perceived value, past charity dinners have fetched up to $112,000, illustrating the high demand and exceptional value of these experiences.

7. πŸŽ‰ Party Announcements and Guest Introduction

  • Entrepreneurial mindset involves continuous learning and adaptation, as highlighted by the speaker's 12-year experience in a family business and subsequent learnings in a new environment.
  • The speaker emphasizes the importance of foundational business principles such as hard work, tenacity, kindness, practicality, and financial prudence, avoiding unnecessary borrowing.
  • Highlighting a journey from skepticism about agency work to building a successful company, the speaker underscores the shift from initial reluctance to full engagement and learning from Fortune 500 companies.
  • Focus on core business activities, such as revenue generation and hiring the right people, is essential for scaling a company, as evidenced by growth to 2500 employees and substantial revenue.
  • There's an expressed belief that many people overly prioritize process over outcomes, with a call to focus on what truly matters, like people, culture, vision, and value.
  • The speaker shares insights on the changing roles in entrepreneurial journeys, from being a hands-on operator to a more strategic role, emphasizing adaptability.
  • The speaker advocates for building businesses without heavy reliance on external financing, stressing the importance of self-sufficiency and internal growth.
  • Mentorship, promoting from within, and hiring well are key strategies for building a resilient organization, alongside quick decision-making in staff management.
  • Concrete example: The speaker's company grew to 2500 employees, demonstrating the success of focusing on core business activities and hiring strategies.
  • Case study: Transition from skepticism to success in agency work by learning from Fortune 500 companies, highlighting the importance of adaptation and engagement.
  • Practical strategy: Advocating for self-sufficiency and internal growth by minimizing external financing, focusing on foundational business principles.

Think Media - DaVinci’s New AI Tools are INSANE! (Resolve 20 Update)

The discussion highlights several AI tools in DaVinci Resolve 20 designed to streamline video editing processes. The multicam smart switching tool automates camera angle changes in multicam setups, such as podcasts, by detecting who is speaking through lip movement and audio analysis. This significantly reduces editing time for long recordings. The AI subtitle feature generates subtitles quickly, supports multiple languages, and allows for customizable animated styles, enhancing social media content creation. The audio assistant tool automates audio mixing by analyzing and adjusting audio levels according to delivery standards, saving time for editors while maintaining quality. Lastly, the music remixer tool allows users to adjust the length of music tracks to fit specific durations without losing quality, offering multiple versions for flexibility. These tools collectively aim to reduce tedious tasks, allowing editors to focus more on creative aspects.

Key Points:

  • Multicam smart switching automates angle changes by detecting speakers, saving time in editing.
  • AI subtitles support multiple languages and customizable styles, enhancing content for social media.
  • Audio assistant automates audio mixing, adjusting levels for platforms like YouTube.
  • Music remixer adjusts track lengths without quality loss, offering multiple versions.
  • These AI tools reduce tedious tasks, allowing more focus on creativity.

Details:

1. πŸŽ₯ Multicam Smart Switching: Revolutionizing Podcast Editing

  • Multicam smart switching in Da Vinci Resolve automates the process of switching angles in podcast editing, significantly improving workflow efficiency.
  • The feature utilizes AI to identify speaking individuals by tracking lip movement, enabling precise camera angle adjustments.
  • Users can set a minimum edit duration and adjust edit change delay to mimic live switching for more natural transitions.
  • The system can automatically detect and utilize wide angles for intros, outros, and silent moments to enhance visual storytelling.
  • The tool is capable of processing an hour-long podcast setup in mere seconds, drastically reducing editing time compared to manual methods.
  • It provides an assistant role, handling several editorial decisions and allowing editors to focus on creative aspects and polishing.
  • Multicam smart switching is particularly beneficial for setups with mixed audio, as it uses visual cues to identify speakers.

2. πŸ’¬ AI Subtitles: Enhancing Social Media Content

2.1. AI Subtitles Features

2.2. AI Subtitles Enhancements

3. πŸ”Š Audio Assistant: Streamlining Sound Mixing

  • Da Vinci Resolve introduces an AI-driven audio assistant that automates sound mixing, making it accessible even for users lacking advanced audio engineering skills.
  • The tool features a one-click function to adjust audio levels to meet specific delivery standards such as those of YouTube and Netflix, improving workflow efficiency.
  • Its AI capabilities classify and mix different audio types like dialogue, sound effects, and music, assigning them to separate tracks for enhanced organization and control.
  • Key features include voice isolation, dialogue leveling, de-essing, dynamics adjustment, and EQ adjustments, all designed to produce polished audio outputs with minimal manual intervention.
  • The system supports complex audio setups like 5.1 mix, offering flexibility for sophisticated audio configurations.
  • The Intelliletrack tracker automates audio panning and effects tracking based on movement, which enhances sound design capabilities.
  • While the AI tool provides substantial automation, it underscores the necessity of human oversight to ensure that the final mix adheres to subjective creative standards.
  • Compared to traditional sound mixing methods, this assistant reduces the complexity and time required, allowing creators to focus more on content creation and less on technical adjustments.

4. 🎢 Music Remixer: Perfecting Audio Lengths

  • The Music Remixer feature addresses the challenge of adjusting audio track lengths, such as shortening a 2-minute track to 30 seconds, which is difficult for beginners.
  • The software can automatically recognize and drop markers on music beats, enabling users to sync content directly to the beat.
  • Using the AI music editor, users can specify desired audio duration, allowing the system to analyze and trim the track efficiently, saving hours compared to manual editing.
  • The tool offers a rapid analysis speed of 8.8x, significantly faster than manual adjustments.
  • The Music Remixer provides multiple versions of a trimmed track, offering flexibility and choice for editors.
  • The feature supports 'live trimming', which allows for intuitive and quick adjustments to audio lengths based on client needs, such as reducing a 90-second piece to 60 seconds.
  • AI tools in music editing enhance productivity by allowing editors to focus on creativity rather than tedious tasks, making it accessible for beginners.
  • The feature is part of the new updates in Resolve 20, available in public beta, encouraging users to experiment with AI-enhanced editing capabilities.