๐ Quick Guide on Keyword Strategy for Low Target ROAS Bidding
John recommends three bidding strategies for standard shopping campaigns: low Target ROAS, manual CPC, and maximize clicks, with a preference for low Target ROAS.
๐ฐ Post-holiday Marketing Success: How to Stay Relevant and Boost Sales After the Holiday Season
Building emotional connections with customers post-holiday is crucial for brand loyalty and repeat purchases.
๐ธ The Google Ads Aficionados: Google Ads Strategies Before Launching a Sale
The podcast discusses strategies for optimizing ad campaigns during Black Friday and Cyber Monday, focusing on simple, effective techniques to maximize ad spend and performance.
๐ฅ The Power of Social Media in Paid Advertising
Social media complements paid ads by building community and brand loyalty.
๐ฐ The Google Ads Aficionados: Insights on John Moranโs Shopping Feeder Strategy
The video discusses strategies for optimizing Google Ads campaigns, focusing on the integration of Performance Max and standard shopping campaigns.